Buy my new marketing textbook!

Exciting stuff - I have my first ever book coming out with Routeledge at the end of 2020: 'Contemporary Consumption, Consumers and Marketing Cases from Generations Y and Z'.

I've tried to bring in lots of fun topics that I find interesting and that help to represent and explain current issues in marketing: RuPaul's Drag Race, Taylor Swift, Sex Toys, Slavery, Sustainability, K-pop, Angelababy, Fan Bingbibg - they're all crammed in there and plenty more besides.

It was a lot of fun writing and I hope that it might be likewise reading. If it sounds like something you might be interested in, read more (and even order) here.